I have long wanted to give my photographic work, as a wedding photographer, a kind of title, or if we want, a strong phrase like those we see at the end of advertising products. But nothing had come to me that sounded the truth. I had the idea of those comparative phrases, but they could give a wrong sense of vanity or just phrases with out meaning with nothing to do with my idea about wedding photography.
On the other hand, I needed a concept that would encompass my method of wedding photojournalism that believes in a principle of truth in the follow-up of moments, spaces and groups through all the wedding day. Every time I thought about it, I’d just give up and never think about it again. Suddenly, in a meeting with a couple, one of the reasons that had made them come to me and made them hiring me was the notion of timeliness they found in my wedding photos. What’s funny is that this word has been used by many of the couples, for whom I have had the great privilege of making timeless the memory of they wedding day. In general my technique and photographic taste seems to print this idea.
So it was. Timeless wedding Photography. But shrinking: Timeless in English and Intemporal in Portuguese. I like it.